WCLK-FM (91.9) adjusted the formatting of just about all of its shows starting Monday, Aug. 26, in an effort to save the station, according to assistant general manager Tammy Nobles. The most painful of these adjustments is to Jamal Ahmad’s “S.O.U.L. of Jazz” show. It seems the soul has been sucked out of the 2-6 p.m. weekday time slot and replaced with smooth jazz.
Ahmad has consistently offered quality soul music to WCLK listeners and beyond. He’s known for playing rare grooves — you probably know the hip-hop track featuring a sample from one of these gems — and breaking new music from local and international artists.
His show provided a welcome reprieve from the nationally syndicated talk fests occasionally interrupted by your uncle’s favorite song from back in the day, or your little niece’s latest R&B infatuation.
Ahmad was voted Best Drive Time DJ by Creative Loafing for a couple of years, and his show on WCLK was one of the legs upon which the table of Atlanta’s music scene has been built — the others being our venues, retail outlets such as Moods Music, and the people (both artists and patrons).
Nobles acknowledged Ahmad’s strong following, but insisted that the Arbitron ratings for his show — and the overall decrease in station listenership — justified a change. She said that focus groups were conducted, including a 900-song survey with many tunes and artists listeners said they weren’t familiar with.
In short, the station needs more money. Over the past year, the station went from having two fund drives to three, but still fell short of its fundraising goals. This is amid less support from the Clark Atlanta University, the station’s primary source of funding and where it is housed. In 2012, the station pulled in $250,000 less from CAU than it did in 2011, according to its 2012 financial statement.
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